(oid=51) 2020-2021 Undergraduate Catalog 
    
    Jun 23, 2025  
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(oid=51) 2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4345 - Sports Marketing

Credits: 3

Explores sports marketing from two perspectives: the marketing of sports and marketing through sports. Topics include fan segmentation, branding, licensing, and sponsorship. Prerequisite: MKTG 3340  and/or ADV 1341 . Reserved for Cox majors.


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