MKTG 3350 - Digital and Social Media Marketing

Credits: 3

Explains the most important digital marketing concepts and provides hands-on experience with relevant digital channels. Examines what it takes to conceive, plan and execute a digital campaign. Explores social media and emerging digital marketing trends. Topics include online ads, content marketing, mobile marketing, search engine marketing and social media. Prerequisite: MKTG 3340. Reserved for Cox majors.