Temerlin Advertising Institute for Education and Research

Professor Steven Edwards, Director

Professors: Patricia Alvey, Willie Baronet, Steven Edwards, Alice Kendrick, Carrie La Ferle, Hye Jin Yoon
Assistant Professors: Eunjin Kim, Sidharth Muralidharan
Lecturers: Mark Allen, Cheryl Mendenhall
Professor of Practice: Peter Noble
Adjunct Lecturers: Belinda Baldwin, Amber Benson, David Hadeler, John Hall, Suzanne Larkin, Gordon Law, Alan Lidji, Bruce Orr, Jason Shipp, Marc Valerin, Alexandra Watson

General Information

The Temerlin Advertising Institute (TAI), one of the nation’s only endowed advertising institutes, invites each student to build a foundation of strategic communication principles, to develop a deep appreciation of the power of advertising and to join in an exploration of how advertising can be channeled for the betterment of a product or service for a client as well as for society. Students will explore responsibility issues within traditional advertising courses and experiential opportunities. Within the program, students may opt to follow an industry focus or a research/thesis emphasis.

Because the Temerlin Advertising Institute is located in Dallas, it enjoys a strong relationship with a vibrant advertising industry. DFW is the nation’s fifth largest media market and the headquarters for major advertising agencies, national and global corporations, large U.S. media corporations, public relations firms, and film production companies. This location affords access to professionals who are of the highest caliber and who serve as class clients, guest lecturers, executives-in-residence, adjunct faculty and internship sponsors.

Admission

Applicants will be expected to have an excellent undergraduate record in advertising or a related field. Previous work experience is desirable. Applicants from other disciplines will be considered provided they can show a keen interest in pursuing a career in advertising. Applicants must demonstrate an acceptable undergraduate GPA and submit an application to the Temerlin Advertising Institute.

International students will be required to demonstrate English language proficiency through scores on the TOEFL or other equivalent tests.

All applicants must submit acceptable references, and they may be asked to participate in a personal interview.

Programs

• Advertising, Accelerated M.A.
• Advertising, M.A.

• Strategic Advertising Specialist, Graduate Certificate

Courses

• ADV 6101 - Special Topics
• ADV 6102 - Purpose-Driven Marketing
• ADV 6103 - Business-To-Business Advertising
• ADV 6110 - Directed Study
• ADV 6301 - Special Topics
• ADV 6310 - Directed Study
• ADV 6311 - Thesis
• ADV 6312 - Thesis
• ADV 6317 - Consumer Insight and Persuasion
• ADV 6320 - Social Media Engagement Strategies
• ADV 6325 - Practicum: Executive Internship
• ADV 6362 - Account Management
• ADV 6365 - Marketing Communications Management
• ADV 6371 - Advertising as A Cultural Force
• ADV 6372 - Responsibility and Social Entrepreneurship
• ADV 6374 - International Advertising
• ADV 6383 - Creativity as Problem-Solving
• ADV 6384 - Concepting
• ADV 6385 - Portfolio
• ADV 6390 - Production Studio
• ADV 6391 - Research Metrics
• ADV 6392 - Qualitative/Quantitative Research
• ADV 6393 - Account Planning
• ADV 6395 - Advanced Portfolio
• ADV 6396 - Advanced Research Project
• ADV 6399 - Advertising Campaigns